We keep your
wealth first,
our revenue later.

As custodians of your assets, we ensure consistent growth of your wealth. Being one of the most trusted wealth management firms in the country, we firmly believe in protecting your assets from financial turbulences.

as gate keeperS

Our wins

Throughout our journey spanning 3 decades, we have secured our clients' assets, even during raging financial storms.
2020
Debt Fund freeze
Debt Fund Freeze
Despite the sudden recall of 6 debt funds from the global finance giant, our clients' wealth remained unimpacted owing to our ability to forsee the disaster and steer our clients clear from the large-scale losses.
It has been a privilege to have been associated with Wealth First for a long time.”
-Tarun B Adhuaru
2008
Wall Street Financial Crisis
the wall street financial crisis
Y2K FINANCIAL CRISIS
Despite the exponential shrinkage of global economy, owing to the Lehman crisis, our clients remained well-protected throughout the fiscal disaster through our strategic investment plans.
It has been a privilege to have been associated with Wealth First for a long time.” -Ultra HNI Client Family
2020
the coronavirus
pandemic
THE CORONAVIRUS PANDEMIC
Even as the world grapples under the economic pressure of Covid-19, our clients remain free of worries through our continuous follow-up and handholding averting permanent financial losses.
Your ability to overcome all hindrances and get the job completed is praiseworthy.
-Super Senior Citizen

Our BELIEF

Our investment mantra is to keep the customer first.

Eager to hear our story?

We have got it all covered for you.
About Us

Our growth

We are passionately invested in ensuring consistent growth of your wealth.
₹11,368.54 lacs
Our Revenue
52,962
Folios till date
8,535 Base
Clients till date
₹3,548 Cr
Consolidated AUM
From the managing director's desk
Our onus is your asset protection.

Ashish Shah, our founder talks about how every single investment strategy rolled out for our clients is researched by his own team of experts first & how he himself trusts these solutions when it comes to his own wealth.

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Our offerings

Well-researched investment solutions, handpicked to ensure they fit your needs perfectly because one shoe doesn't fit all.
Broking and Depository Services
Inching towards the idea of end-to-end investment planning and execution under one roof, with coveted memberships of NSE (National Stock Exchange) & BSE (Bombay Stock Exchange) along with a CDSL Depository Services registration.
Cash - Treasury
Management
The importance of the Cash Management and the Treasury function for companies is increasing due to complexity of the business activities. It's all about the right activities in the preparation, direction and execution such as Cash Management.
Tax
Planning
We believe tax planning should not be done in isolation, but instead should be driven by your overall financial goals and integrated with your total financial plan.
Retirement
Planning
We focus on helping retirees and those preparing for retirement to maximise their finances throughout their semi-retired and non-working years.
Asset
Allocation
Tax planning is a process individuals, businesses and organisations use to evaluate their financial profile with the aim of minimising the amount of taxes paid on personal income or business profit.
We aim to preserve, generate and transfer the wealth of our clients to future generations via sound, conservative and ever-evolving financial management tools and techniques.
Family & Office services
NRI Investment
A lot of our clients are NRIs, whom we advise and help execute their investments according to their needs. Apart from investment advising, our expertise also plays a big role on compliance and operations areas.
We are advisor to many big Charitable Institutions. We advise them on their overall corpus. Some of our well known clients are Education Trusts like IIM Ahmedabad , Gujarat Vidyapeeth etc.
Trust Services
Estate Planning/
Succession Planning
We help the clients who are planning their wealth management for their next generations by making, planning and executing the will.
Investment
Strategizing
Providing strategy, analysis and review services related to portfolio management, equities,
hard assets and fixed income.

You have questions? We have answers.

Get in touch with us.
Contact Us

Customer-centric

Empowering customers across decades through smart & client-centric investment solutions
Wouldn’t have happened without subtle-yet-persistent follow-up by the Wealth First team. The team is outstanding. This experience is testimony to everything I have heard about you in so many years - superb processes and client focus.
Manager,
Leading Investment Managers
I have known Ashish Shah for more than a decade now. His professional and ethical demeanors elicit my trust and I gladly recommend his services whenever possible
Chairman
Leading Engineering Company
Thank you very much for getting my two investments cleared. It was almost an impossible task because of lockdown restrictions and coordination required from different parties at different locations. Your ability to overcome all hindrances and get the job completed is praiseworthy. I am sure your management is aware of your ability.
Thanking once again.
Super Senior Citizen (87)
A happy client since 15 years.
It has been a privilege to have been associated with Wealth First for a long time. Friendly service and reliable advice are always available. It is more like dealing with The Family. 
Ultra HNI Client Family
Since 25 silver Years
"I have known Ashish Shah - WealthFirst Securities since 15 years, I find in him all 3 qualities that Forbes Magazine deems necessary in a professional wealth manager. Maximum flexibility needed for in order tp deal effectively with the chaotic market changes often seen in India . Internal transparency to address matters of personal trust. Cohesiveness to offer various products, services, and investments."
Senior Oncologist
HCG Cancer Care

Our Accolades

Championing investment solutions, one award
at a time.
Awarded for
BEST FINANCIAL ADVISOR AWARD - WEST REGION - 2019-20
Sponsored by CNBC
Awarded for
TOP VOLUME PERFORMER IN BSE DEBT SEGMENT -
2017-18
Sponsored by BSE
Awarded for
ALL INDIA TOP
- PERFORMER -
2019-20
Sponsored by HDFC life INSURANCE
Awarded for
TOP PERFORMER OF AHMEDABAD BRANCH -
2018-19
Sponsored by HDFC DEPOSITS

From the newsroom

Prominent headliner of the investment domain
NEWS
JULY 08, 2020
Ahmedabad-based Ashish Shah was one of the earliest distributors to sell debt mutual funds in the 1990s, having seen their tax benefits. But Shah tells us he will invest the entire sum of Rs 10 lakh only in equities.
MEDIA
JUNE 01, 2020
It Pays To Stay Invested In Equity. Focus on the financial goals instead of tracking short-term market movements on a daily basis
Corporate Video
JULY 31, 2019
Wealth First has partnered with Trading View for its charting technology. An investment and trading platform empowering users with Market Insights, Global Market Data and analytical tools like Stock Screener and Economic Calendar

Get in touch with us

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